Stuff from people who know their stuff

Anti-smudge, buildable tubing mascara that doesn’t compromise on drama.

We are three friends, beauty experts and makeup nerds with far too much makeup and strong opinions on what makes a great product. As a makeup artist (Sam Chapman), a beauty editor (Sali Hughes) and a brand strategist (Jo Jones), we have almost 100 years of beauty industry experience between us.

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Rum Beauty

The RUM Party Season Gift Set

The RUM Party Season Gift Set has landed: your new December survival kit. Inside you’ll find a mirror built for party-season moments, an eyelash curler that does what it needs to do, and a RUM mascara that doesn’t move … no matter what the night turns into.

£48.00 GBP
£48.00 GBP
Sale Sold out
Tax included. Shipping calculated at checkout.

Wear Your Mood.